Brian is a healthcare marketing strategist, with over 25 years of experience in various healthcare environments including Health IT, Long Term and Post-Acute Care, Family Medicine, and Managed Care.
Mack joined Great Lakes Health Connect (GLHC), Michigan’s premier provider of health information exchange services and solutions, in 2014. As the Manager of Marketing and Communications, he is tasked with driving the organization’s integrated marketing strategy and implementation, brand management, public & community relations, corporate communications, and social media engagement. He also supports policy and legislative affairs for GLHC at the state and federal levels.
In addition to his role as “the man behind the curtain” of GLHC’s social media efforts, Brian also maintains an engaged personal social media presence in Health IT. He is an active contributor to the #HITMC, #HITSM, #HCLDR, and #PinkSocks communities on Twitter. In addition, he served as a HIMSS Global Conference Social Media Ambassador in 2018 and 2019, and was named to the #HIT100 in 2015 and 2017.
Mack has been an outspoken advocate and fundraiser for the Greater Michigan Chapter of the Alzheimer’s Association since 2005. He is the only “Walk to End Alzheimer’s” volunteer in the nation to earn donations from all 50 states, all 7 continents, and multiple foreign countries in a single fundraising year; a feat he has accomplished twice – first in 2014, and again in 2019. He was the top fundraiser for his local walk in Grand Rapids, MI in 2018 and 2019, and has been among the “Top 5” annual fundraisers for this event since 2013.